How GoldMine can assist with your CRM needs

Once you have identified the type of information you want to be gathering on your contact base, and the processes you wish to implement with this data, GoldMine automates these processes giving you the best return on investment on this information.

If you look at the listed items you can see where GoldMine will fulfil each of these requirements:
Responses to campaigns - using your Source Analysis in conjunction with the
Opportunity Manager you can see the Return on Investment of your campaign. You
can also track your cost per lead, sales per lead and average sales cycle. This way you
can focus your marketing and advertising dollars into campaigns that you know will
work.

Shipping and fulfillment dates - Integration with products such as OmniRush will
populate your History with valuable turn around times on customer delivery

Sales and purchase data - Integration with your Accounting system gives you a
holistic view of Forecast vs Actual to see whether your sales people are accurately
forecasting

Account information - See within an entire organisation the key decision makers,
movement of staff, purchasing trends, all correspondence between parties. Invaluable
data to have on hand when in discussion with not only clients, but also suppliers

Web registration data - When GoldMine's Web Import and Automated Processes team
up, you get a powerful way of tracking web leads and ensuring that all leads are sent
to the correct department/contact and followed up.

Service and support records - Integration with Service and Support products such as
HEAT give you a complete view of any outstanding issues with a client and also
turnaround time of the resolution to an issue.

Integrated Calendaring and Emailing - Being able to view internal calendars and contact
emails empowers every team member with the information required to assist a client
immediately.